John began his photographic career when in High School as a yearbook photographer. He carried his skills to the University of South Florida where he was the personal photographer for the vice president of student affairs.

John took a hiatus for several years as a family began.

In 1993 Photo Concepts was started, specializing in group, event and youth sports, the company soon became one of the largest of its type in Central Florida. John was named one of the top ten photographers in Central Florida 5 years in a row. While building Photo Concepts John was enhancing his stock and travel photography. John studied under Galen Rowell, which helped define his vision.

When digital capture was in its early years John jumped onboard learning the skills necessary to make the conversion to the new media.

Proficient in Photoshop, Dreamweaver, Lightroom and Illustrator has allow John to utilize technology to create images that are out of the ordinary and web sites which are ascetically pleasing, easy to navigate and quick to load.

Selling Photo Concepts and starting Northwest Photographix, was done so John could relocate his business to the Pacific Northwest. Having moved to Portland, Oregon in August of 2009, John is bringing his unique skills to Oregon.